Probably my favourite work of recent years, for the

French Film Festival in Singapore.

Here are three more.

Click on the images to read the copy.

In her womb there is a door…

D&AD Award winner 2016

Award: Wooden Pencil / Writing for Advertising

Agency: Ogilvy & Mather Singapore

Client: The Life Foundation

Baby girls have never been popular in some traditional Asian societies. In the past they were often left out overnight to die, or drowned in milk. But now the widespread availability of cheap ultra sound scans has led to close on a million baby girls being aborted in  countries such as India and China every year for the  crime of being female. The campaign aimed to raise awareness of the issue.

The Samaritans 2016
Wood Pencil / Writing for Advertising 

 

Agency Ogilvy & Mather Vietnam

Client: The Samaritans

 

Halfway down was a hell of a time to realise I wanted to live.

The man in my bed died last year. His fingernails still grow. I wash him every day. He sleeps with my wife.

How do I know my dog committed suicide? It was his third attempt.

The Kern Project 2014

Wonderfully nutty campaign conceived by James Nester and Graham Jenks at OgilvyOne. It involved sending a gnome round the world to demonstrate the accuracy of Kern scientific measuring scales. The point being, tiny, barely perceptible variations in gravity could be detected in the gnome’s fluctuating weight. I worked on the copy.

London International Advertising Bronze winner, print Business-to-Business Gold, Best Copywriting, Caples 2 Silvers, Best Copywriting, Caples 4 Bronzes, Print, Caples Silver – best use of copy – DMA awards Silver, IT & Technology.

Read the copy for the ads here, here and here.

 

A campaign done at McCann-Erickson, Singapore. The legendary Simmons bed was used not only by the Roosevelts, Henry Ford and Marconi but also by Senior Minister Lee Kuan Yew of Singapore. I was unable to release this state secret back in 1995 for reasons of personal safety. They still have judicial caning in Singapore and are not coy about using it.

FCO Ltd., London

McCann Erickson, Singapore

Batey Ads, Singapore

Ogilvy & Mather, Singapore

Ogilvy & Mather, Hong Kong

Ogilvy & Mather, Bangkok

Ogilvy & Mather, Tokyo

Ogilvy & Mather, New York

DDB, Zurich

Saatchi & Saatchi, Bangkok

AFTER THE DUST CLEARED

ABOVE RAFFLES HOTEL

THE JAPANESE BOMBARDIERS

LET OUT A TREMENDOUS CHEER.

THEY’D MISSED.

CHURCHILL READ THE DISPATCH AND KNEW THAT SINGAPORE WAS DOOMED.

RAFFLES HOTEL HAD BURIED THE SILVER.

 

David’s Diary was part of a drugs education project for the Singapore Government aimed at educating school children aboutthe dangers of heroin addiction. The concept was to create a prison diary purportedly written by a heroin addict on death row, addressed to his younger brother. In it he talked about the mistakes he had made, the people he had hurt, the opportunities squandered, and the downward spiral that had led to the cell in which he found himself etc. I knew damn well those straitlaced, authoritarian bureaucrats in the Singapore government would never buy an idea like that. And yet, amazingly, they did. Hats off to them.

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