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In her womb there is a door…

D&AD Award winner 2016

Award: Wooden Pencil / Writing for Advertising

Agency: Ogilvy & Mather Singapore

Client: The Life Foundation

Baby girls have never been popular in some traditional Asian societies. In the past they were often left out overnight to die, or drowned in milk. But now the widespread availability of cheap ultra sound scans has led to close on a million baby girls being aborted in  countries such as India and China every year for the  crime of being female. The campaign aimed to raise awareness of the issue.


Some radio drama and a few press articles.

Malcolm Pryce