It tells you everything you need to know, including:

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• The most vital skill of all: how not to give up
• A  great writing tip stolen from the painter Rembrandt
• The secret no one ever mentions: what is reading
• How to make your reader suffer and why you should
• How to use the miracle of ‘Thisness’.
• How to glue the reader to the page.
• The secret sauce for creating a page-turner.
• How to add meaning.
• Everything you need to know about writing contained in a single word.