In her womb there is a door…
D&AD Award winner 2016
Award: Wooden Pencil / Writing for Advertising
Agency: Ogilvy & Mather Singapore
Client: The Life Foundation
Baby girls have never been popular in some traditional Asian societies. In the past they were often left out overnight to die, or drowned in milk. But now the widespread availability of cheap ultra sound scans has led to close on a million baby girls being aborted in countries such as India and China every year for the crime of being female. The campaign aimed to raise awareness of the issue.